I Am A Strategist.

Hi, I’m Jillian Jackson. YesJillian! founder, brand and marketing pro, operations leader, and author of this blog.

And… I am a strategist. 

Jillian Jackson, Brand & Marketing Strategist. Operations Leader. Kickass Writer.

What is a strategist, really?

A strategist is part researcher, part architect, part communicator, and part artiste.

That describes both me and the work:

Seeking & Applying Perspectives

I love zooming out, asking questions, and sorting details into a vivid picture.

The Process of Play

I love celebrating the contrasts, elevating the unique features, and smoothing out the wrinkles.

The Power of Precision

I love crafting a plan, assembling a surgical crew, and executing with efficiency. 

The Dance Between Predictions and Results

I love selecting alternates, initiating pivots, and spotting huge returns.

< deep breath in, and release for a count of five >

You’d be tempted to believe great marketing is a spontaneous spark of lightening in a bottle, and great brands are the ones with the most triggering graphics attached.

And you would be forgiven (only the non-marketers among us) for that, because in the same way elite ice skaters make their routines look gracefully effortless, great marketing and branding are the result of relentless sweat equity.

What sets the best, most enduring brands above the rest is the next thing we strategists have in common: a real distaste for nonsense.

I hate routine chaos, aimless change, and conflict designed to avoid resolution.

Sure, it’s slightly taboo to go around poo-pooing anything on-the-record, so I hope that one little bitty slup-up won’t chase you away from a good time.

I’m excited to get to know you.

You’re sharp. You’re courageous. And best of all, you love questions, too!

Oh, we’re gonna have fun.