I’m a marketing and strategy operations leader who turns hands-on experience into structured, scalable solutions.

I began my career in organizations that valued DIY resources above training, automation tools, or KPI dashboards in-step with industry innovation; so I learned to build processes, dashboards, and workflows from scratch.

Over time, I combined that operational grit with strategic insight, designing systems that connect marketing execution to business objectives.

Finally, I formalized this expertise through a self-designed six-month bootcamp covering Marketing Ops, data analytics, AI-enhanced workflows, and Strategy Operations (StratOps), including scenario modeling and capacity planning.

Today, I help businesses run smarter campaigns, make data-informed decisions, and align marketing activity with long-term goals.

My approach blends practical experience with structured frameworks, providing clients clarity, efficiency, and actionable insights.

If you need a partner who can bridge execution and strategy (and turn complex operations into results) you’ve found her.